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Performance Marketing That Actually Works.

Google Ads, Meta Ads, Bing Ads, CTV, and Amazon PPC management.
Driven by a strategist with over $50 million in profitable ad spend.
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Trusted. Certified. Performance-Driven.

Equinomics is recognized across major advertising platforms for expertise, transparency, and measurable results.
As a certified Google, Microsoft/Bing, and Amazon Advertising partner, we bring proven best practices and platform-backed strategy to every campaign.

Equinomics delivers full-funnel paid media strategy and hands-on management across today’s most profitable advertising channels.

Create and Shape Demand

Paid social and CTV strategies that test creative, refine audiences, and drive measurable lift.

Capture High-Intent Demand

Search and shopping campaigns built to convert existing demand efficiently.

Scale What Works

Budgets, bids, and channels are scaled only after performance is proven.

Measure What Actually Matters

Clean tracking, real conversions, and reporting that ties spend to business outcomes.

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What Clients Are Saying

From local businesses to national brands, companies trust Equinomics to
deliver clear strategy, consistent communication, and real performance growth.

she set us up for success

“Working with April was such a great experience! She took the time to really understand our business and goals, then put together a smart PPC strategy that brought us strong results. Communication was always clear and timely, and she went above and beyond to make sure everything was set up for success. If you’re looking for someone who is professional, knowledgeable, and genuinely invested in helping your business grow, April is the one!”
– Home Services CEO (Plumbing)

Great Communicator

“April was terrific to work with, reviewing our numerous PPC Campaigns. She did an outstanding job auditing each campaign and finding ways we could improve them efficiently. She’s a great communicator and was proactive in helping our team make intelligent decisions. Most importantly, she got us results!”
– Luxury Charter Business (Travel & Tourism)

exceeded our expectations

“April exceeded our expectations managing our Google Ads campaign. She demonstrated deep expertise in ad optimization, resulting in improved performance and cost efficiency. Her communication was clear and timely. April provided valuable insights and adapted quickly to our needs. We highly recommend her services to anyone looking to enhance their Google Ads efforts.”

– National Weight Loss Client

thrilled with her work

“April was completely wonderful to work with! She is a clear and timely communicator, has an exceptional skillset and consistently delivered above and beyond! We were thrilled with her work and would absolutely work with her again …”
– Sharon P. (Women’s Wellness Brand)

Extensive Experience

“April’s work ethic and insights make her a valuable asset to any project. She has an intricate knowledge of creating and managing PPC campaigns, and the results speak for themselves.

I would not hesitate to recommend April for any PPC project.”
– Personal Injury Legal Firm

highly recommended

“We have worked with April extensively and have found her to be absolutely wonderful to work with! She is extremely knowledgeable with Search Ads and PPC Advertising and has exceptional teamwork and communication skills. HIGHLY RECOMMENDED!”
– Amber K ( Women’s Wellness Brand)

Meet Your Strategist

I’m April Borovskaya—Founder of Equinomics and the strategist behind every campaign we run. With 13+ years of experience and more than $50 million in managed ad spend, I help brands scale through smart strategy, clear communication, and relentless optimization. The real strength that sets us apart is rooted in endurance.

Learn More About April & Equinomics

Paid Media for the Rest of Us

A podcast that breaks down paid media in a way business owners can understand —Google Ads, Meta Ads, Amazon PPC, CTV, creative testing, and real-world strategy.

Ready To Grow?

Let’s build a performance strategy tailored to your goals.